For CEOs seeking a new blueprint for success.

30% better performance and 30% more joy.
The CEO Project is a division of

Build your CEO craft

The CEO Project is a journey. One that invites you to be intentional about building your craft of being a CEO. There are five elements that comprise the CEO Project, each designed in a way that fits individual learning styles.

CEO Set-Up

This is where the CEO Project journey commences. Here you will engage in a structured 3-hour conversation to form a view of your current reality. You will receive a written assessment that will provide insights into where your ongoing CEO learning journey should take you. This report is then unpacked in person, ensuring full understanding. 

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CEO Accelerator

The CEO Accelerator offers a deep dive into building your CEO craft, offering an expertly facilitated space to think and learn about how to improve on your leadership and become a Genius CEO. 

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CEO Forum

CEOs meet virtually to stimulate, shape and hone their CEO craft through authentic conversations, shared learning and subject matter specialists: facilitated and guided by the CEO Project Team. 

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CEO Advisory

One-on-one Advisory and Executive Coaching for CEOs who desire intense focus on developing their personal CEO craft for immediate application into their business.

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CEO Elevate

CEO Elevate

A comprehensive process to drive CEO performance. A set of interventions that culminate in the writing of a CEO Leadership Strategy: a succinct, comprehensive plan for CEOs to lead their organisation toward optimal performance.

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Our Team

Your global leadership practitioners.

Rowan Belchers

Understanding the unique possibilities and challenges of the CEO position has been Rowan’s singular passion for the last two decades. Rooted in Africa, but with a global education and client base, Rowan’s experience spans the full spectrum of business issues. Through extensive study and exposure Rowan has developed unique intellectual property that applies specifically to CEOs. 

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Cecily Carmona

As a Consultant and Advisor for CEOs and senior executives for nearly 20 years, Cecily is able to connect with and understand the challenges and dynamics faced by her clients with sensitivity, insight and wisdom.

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Annie Hanekom

Annie is an Executive Leadership Advisor and Coach. She brings 19 years of experience to personal and leadership development work. Annie has built her career over this time, working with multi-nationals across Europe, the US and Africa.

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CEO Insights

A collection of ongoing bespoke CEO specific insights to supplement your learning journey.

"Performance meets Joy": Exploring a new blueprint for CEO success
This is part one of a four-part CEO Masterclass series. In this Masterclass, you will learn about changing trends amongst global CEOs, the concept of 'Performance' and how it is altering CEO best-practices and how to redesign your approach to CEOship.
The ‘story’ of your business: can you tell it?
Move away from the updating (which I’m sure you do well) and allow yourself and others to see their work story for what it is: a never-ending set of linked experiences that can be reframed into an engaging and extraordinary story.
“Chasing the challenge”: Is your Exco’s challenge everything it could be?
When we start work with Executive Teams, we often help the CEO conceive of a clear, visceral, practical target that the whole team can work toward. 

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For CEOs who wish to develop their CEO craft.